Read the 9-Page Media Kit a Lifestyle Creator Uses to Get Brand Deals

  • Natasha Greene is a lifestyle and food influencer on TikTok, Instagram, and Pinterest.
  • Greene makes most of her income from sponsored content and books about six deals every month.
  • Read the 9-page media kit she uses when pitching brands for collaboration.

Like many creators, Natasha Greene makes most of her income from branded content deals.

Greene, a full-time food and lifestyle influencer, books five to six partnerships every month that have her posting sponsored content on Instagram, where she has 138,000 followers, and on TikTok, where she has about 212,000 followers. She also recently signed her first branded content deal for Pinterest, where she garners over 10 million views a month.


Greene has been pitching potential partners since the start of her career as a creator in early 2020.

To help win over brands, she built a media kit — a document influencers often use to showcase the value that they’ll bring to a partnership — with the help of a designer.

While now she receives a majority of collaboration proposals directly from brands, pitching is still part of her routine, Greene said, and her media kit is a key element in that process.

It has become even more important for her as she tries to transitions from a food creator to a broader lifestyle brand.

“Pitching never stops,” she said. “I’m pitching weekly. I’m building relationships weekly.”

Using her media kit, Greene was able to sign contracts with brands like wine and spirits marketer Kobrand, as well as cutlery company Schmidt Bros and car manufacturer Toyota.

The media kit has also been useful when pitching brands for gifted partnerships, or deals in which she receives free product in exchange for content. 

Fashion brands like Abercrombie are a good fit for gifted collaborations, she said, because while her content is not focused on fashion, she often shoots photo and video content with a professional photographer where her clothing is a key visual element.

“It’s a really great opportunity to collaborate with brands that aren’t necessarily in your niche, but you can show them what your overarching brand story is about, and how it will benefit their brand,” Greene said.

Recently, Greene upgraded her media kit strategy to include an interactive version of the document made on Unlike her “static” media kit, which is updated every six months, this version incorporates real-time data with follower counts and audience statistics. 

When pitching brands via email, Greene links to both versions. She includes the 9-page pdf document as part of the email body and the interactive version in her email signature.

Both documents have value and complement each other, Greene said.

“The media kit I created with my designer is more verbose; it gives a lot more clarity into what my brand stands for and what I can do,” she said. “The other one is strictly my numbers and my overall reach across platforms, but it helps because it’s real time.”

Here’s what the latest version of Greene’s media kit looks like: 

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