Muscat Bay launches iconic new lifestyle campaign


Muscat: Muscat Bay, Oman’s only fully integrated resort village recently launched its new lifestyle campaign to promote various new additions and amenities it is bringing to the market as it moves to full resort operations.

The campaign’s focus is to celebrate the everyday holiday experiences curated at Muscat Bay with the new slogan “Live the extraordinary. Everyday”, beautifully visualised in the newly developed website www.muscatbay.com.

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The campaign will highlight the various residential enclaves on offer such as the Clubhouse Waterfront, Clubhouse Parkland, Island Nameer Villas, Wajd Senses Grand Villas, Bay residences & SkyGarden Penthouse, each built with clever engineering and contemporary Omani timeless designs. Muscat Bay’s resort village is a vibrant, yet serene brand that truly embodies inclusivity and offers a boutique luxury address for the discerning customer.

Commenting on the ideology behind the lifestyle campaign, Paul Jessup, SVP at Muscat Bay said, “As a key player in driving quality tourism to the Sultanate, Muscat Bay is now realising its promise as Oman’s only luxury resort village. Our special, boutique community is growing because it seems more people want an upgrade to their daily life. We have found that the market, after Covid, is making long-term choices to invest in improving the quality of their daily lives by deciding to live at an address where everyday, simple luxuries like fresh air, stunning nature and luxury amenities are right on their doorstep.”

Nestled in between the majestic Al Hajar Mountains and the beaches of the Gulf of Oman, Muscat Bay is a unique offering for discerning individuals and families from across the world. It features meticulously designed residential enclaves to suit every need along with shops, restaurants, and a variety of leisure and sporting activities set amidst lush landscaped gardens and parklands, fronted by the 5 Star Jumeirah Muscat Bay beach resort.

As the region’s award-winning global luxury hospitality brand, the about-to-open Jumeirah Muscat Bay will offer residents & visitors 206 spacious ocean-facing rooms and suites, summerhouses, and a Sanctuary Villa with a beautifully curated adventure wellness hospitality experience.

The Resort will also offer exceptional dining, spa, fitness, and leisure experiences entwined amongst breath-taking vistas of Oman’s natural beauty. These facilities will also be available to Muscat Bay residents for the first time in Oman through the exclusive Resident’s Club & Lifestyle Membership offerings.

Built on the philosophy of ‘Live the extraordinary. Every Day’, the new lifestyle campaign, ties together the concepts of 5 Star hospitality, village conveniences and luxury residences to give customers an experience like never before. Muscat Bay & Jumeirah Muscat Bay come together to offer a unique Residents Club that provides residents with special services such as private cooking classes, wellness events, end-to-end event execution along with a variety of discounts and loyalty programme benefits in the 5 Star resort hotel.

Muscat Bay’s select residential range includes The Wajd Senses Grand Villa Collection, regal 5-bedroom palatial dwellings located on the hilltop overlooking the bay below; Nameer’s opulent Island Villa Collection, Zaha’s cool Clubhouse Waterfront & Parkland Villas, the Sky Garden Penthouses, as well as a selection of luxury 2 and 1 bed lifestyle residences that provide fantastic investor returns. Only a few residences from the low density, 260-luxury portfolio remain unsold given the harmonious setting and resort services on offer, only 20 minutes from downtown Muscat.



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